Wow or WTF? -- Black Light Makeup by MUFE

I just happened to be browsing MUFE's newly added products on and came across this special $31 pigment that is

A transparent, universal powder that is only visible under UV light.

 Have you guys ever tried on special effects makeup?  Is this a Halloween gimmick or something that you could possibly wear to places with black lights like concerts?  Are you all dressing up for Halloween?  I am thinking of passing out candy as a black cat. 
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